Seminar Descriptions

Jennifer Bishop-Jenkins

A Groomer's Guide to Purebred Dogs:  This fast paced overview of the world of dogs will provide context and back story for groomers to better understand what we see every day in our canine clients.  Recent scientific studies have revolutionized our understanding of dogs and their history, as they have developed into the breeds and groups of breeds, the coat types, the anatomy, the amazing abilities, and the engaging behaviors of dogs we see today.  By the end of the day every groomer will have a deep understanding of, and powerful evidence for, the importance of the grooming profession.


Part 1: Human/Dog Co-Evolution: Did you know that new scientific evidence indicates that dogs may have domesticated humans, rather than the other way around, and that domestication of the wolf happened much more recently and rapidly than previously thought?  Both Nature and Nuture combined to create the closest relationship of any two species on this planet between Humans and the Dog.  Find out what we learned about breeds of dogs when the genome was mapped.  What is a "purebred" dog and how does the receent fad of designers cross-breeds fit in to the bigger picture?  What do most dogs actually look like and live like world wide?  Learn where dogs in all their vast variety of breeds came from and how their evolution and domestication may have been responsible for the very survival of humanity.


Part 2 Groups, Breeds, and Coat Types: Why are dog breeds "grouped" into certain common functions, abilities, and even coat types?  How does the origin of the 7 Groups help us better understand their grooming needs?  What are the major dog coat types and how should each be groomed correctly?  Why was each coat type created?  This session will name and categorize over 200 breeds, and also help groomers learn about what dog shows are, how they can be accessed, and how groomers can benefit from them in their local areas.


Part 3 Grooming the Coat Types: What tools, equipment, and grooming procedures are right and wrong for each type of coat?  What differences exist between "pet" and "show" grooming for each of the coat types?  This hour will systematically lay out correct grooming procedures based on the science about each coat type, and groomers will learn the proper care of the most common and natural dog coast of all - the Double Coat!


Part 4 Grooming Working and Herding Group Dogs: How did Working and Herding Group ogs contribute to the development of modern human economic systems? The dogs of the Working Group are the literal giants of the dog world.  Herding Group dogs are the agricultural specialists that broke off from the Working Group in 1983 and are among the smartest non-humns on earth.  Their grooms are diverse, far beyond their "bath/brush" only stereotype.  This session will cover breed by breed the specific grooming needs of all the breeds and coat types in these two groups.



Gina Sutton & Patsy Tallant

Mobile Grooming Educational Explosion

This fun and interactive seminar will show you how to DOUBLE YOUR MONEY!  Attend this informative mobile explosion to learn thre key secrets of the trade to make your business operate smoothly, reduce stress and increase your bottom line.  You will learn tractional routing and scheduling that will lower your fuel cost and reduce maintenance by implementing marketing strategies to tighten your service area.  Get the inside scoop on how other mobiles pay off their units, build their retirement account, take that dream vacation, and still maintain their sanity.  If you are considering mobile or already mobile, don't miss this seminar.


Part 1: Train Your Drago, I Mean Client!: Establishing rapport with your clients is job/goal/requirement number one in the mobile grooming business.  Attending this seminar will provide you the tools and techniques to deal with even the toughest of clients in a positive, professional manner.  We will show you how to establish company policy that is effective in dealing with rescheduling, no show, difficult pets, and pricing issues.  How mand when to raise prices.  You will be able to transfor your customers into loyal clients who truly appreciate and value what you do.


Part 2: Mobile Routing Simplified: Do you feel like you are going in circles and chasing your tail at times?  Join this active seminar to understand how to schedule and route effectively to reduce stress for you and your client, lower your operating costs and increase your income.  Patsy will share with you her proven techniques and tips to resolve difficult routing issues and frustrating clients.  YES< MOBILE GROOMING CAN BE SIMPLIFIED!


Part 3: Mobile Grooming Uh-Ohs: "What if" is a big question in the mobile grooming world.  Flat tires, frozen pipes, extreme heat, generator break down, and many more uh-ohs can hurt your bottom line.  Those uh-ohs can add up to scheduling issues, upset clients, and loss of income.  Come learn how to avoid the pitfalls that cost you time and money.  Gina will give you techniques and tips to avoid common issues with mobile grooming.


Part 4: The Business End of it All...and it is not the dog's tail!:  Face it, we are artists in heart, mind, and soul.  This can sometimes equate to trouble when it comes to record keeping and tax time.  Patsy will show you how all that desk paperwork or data entry can increase your income.  Learn how to manage your income and expenses to insure stability within you company.  Learn how to create a budget and stick to it.  Patsy will show you the simplest way to navigate the ins and outs of record keeping without the stress, leaving you more time to do what you love, be an artist.

Brett Wilson

Utilizing Technology For Your Business: Today's society is changing. Client cards are a thing of the past, and marketing techniques have gotten streamlines with the use of technology.  Join Brett as he discusses the ways you can implement technology into your grooming business and make your life less complicated and record keeping seamless.

Koko Tanaka

Wanna Be A "Mobile" Groomer: There are many choices when it comes to being a "mobile groomer" these days, but which one is right for you?  Koko wants to share her success story.  She will discuss how to transition from working for someone else to owning your own business, peacefully.  How should you advertise your business, set prices, and your service area?  Do you need a grooming van?  Koko is a Japanese Native who has built her business from the ground up, with a little help from her friends, but without the support of a spouse or family nearby.  She has overcome the language barrier and currently operates her second mobile unit by nothing but word of mouth.


Olga Zabelinskaya

Mixed Breed with Asian Flare: Olga will show you and explain how to take a mixed breed dog and groom it to look like a baby doll, teddy bear, or stuffed animal.  Japanese or Asian style of grooing helps to "sell" your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog grooming.  You can take a mixed breed that's a drop coat or curly coat and create a mixed breed masterpiece.


Drop Coated Breeds: In this seminar you will watch Olga take a drop coat and transform it into a cute and trendy trim.  She will use blending as well as shaping to demonstrate a balanced trim and give the dog a round head and fluffy legs.  This is a traditional trim that clients will love and it can be modified shorter for lower maintenance.


Irina Pinkusevich

Corrective Grooming & Creating Structure; How does structure affect your pet grooms?  In this seminar, Pina will teach you how to make the pet styles that leave your salon "different".  You will learn how to correct defective structure and create structure where it is lacking to make a marked and notable improvement in the look of your grooms.


Mixed Breed Styling; 75% of pets coming in today are mixed breeds of some sorts.  What does this mean?  Standards go out the window!!  Learn about blending techniques and how guard combs can enhance your grooms today!


Lara Latshaw

Pet Tech CPR & First Aid: As a Pet Care Professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care.  Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.  In this four hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies(including choking), and disasater procedures.  This unique course is customized for groomers and you learn how to respond to emergencies specific to your industry.  Upon completion of this course you will receive a frame-able certificate stating that you are certified in dog and cat First Aid & CPR

Scott Wasserman

Back to Basics with a Modern Approach: We aren't in the 50's anymore! With all the new products, tools and education, our job can now be a lot easier.  There will be tips on bathing and bathing systems, conditioning, trimming nails, as well as brushing and dematting techniques.


50 Things I've Learned: Scott will share many of the tricks he has learned over his 30 years of grooming.  These tricks will include, tips on speeding up your grooms, making things easier, and making yourself more productive!


Handstripping and Carding Pets in Your Salon:  Scott will be demonstrating basic stripping and carding techniques that can be used in everyday salon applications to help promote healthy skin and coat.

Dawn Omboy

Air Brushing Demo: Learn how to do air brush designs with the Queen of Color! Dawn will show you different ways to apply color manually or by using a machine with a stencil and by free hand.  She will also show you how to troubleshoot when your airbrush gun is not working properly.  She'll also give you information where you can purchase products to use so you can leave this class prepared to start into the world of color.


Lollipup Doll Head Presentation: Enjoy watching Dawn show you how to create her Lollipups! She will explain how to create different head designs on her doggies dolls that you can later have fun practicing making at home.  Enjoy the change of not having a wiggly dog on your table because these doll heads will stay put.  Make these Lollipups for birthday or holiday gifts or display them at your salon to showcare your excellent scissoring work.  This is a class you are sure to enjoy.

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